Car Dealer Commercials
It should be against the law for automobile dealers to do their own
television or radio commercials. If they do, then the penalty should be
somebody sticks a hot exhaust pipe . . . well, they should be severely
punished.
This isn't some half-baked idea I just thought up. This idea is fully
baked and it comes from years of listening to car dealers doing their own
television and radio commercials.
What is it with these people? Do they think we're deaf?
"NOBODY WILL MAKE YOU A DEAL LIKE CUZZIN TOM AT CUZZIN TOM'S CHIVEY,
LOCATED JUST FOUR MILES PAST CUZZIN TOM'S LOAN COMPANY ON CUZZIN TOM BLVD!"
Cuzzin Tom will pick you cleaner than buzzards on a dead possum in the
highway, and he will spend every decibel in his power to lure you into
his trap.
I don't begrudge a guy trying to move a car or two, but why must these
money-changers go on radio and television and make absolute fools of themselves?
Patriots and kinfolk
There are several ways car dealers make fools of themselves on radio
and television.
There is the patriot: "We sell only American cars, 'cuz we believe in
Americah. If you don't buy a car from us, then you must be some kind of
commanist."
Then there is the I-Am-Just-One-Of-The-Family routine: "We luv you,
and we luv yo' chillun and we luv all chillun and we luv evahbody's chillun,
and if you buy a car from somebody else, it must mean you one of them chile-abusahs.
We offer easy financin' right on our lot."
There are the car dealers who recently underwent frontal lobotomies:
"We've gone crazy at Crazy Al's! We'll sell you any car or truck on our
lot at crazy prices! We'll give you a car or truck! We will pay you to
take one! Take our cars! Take our trucks! We don't care! We've gone crazy!"
He wouldn't slick you
The all-time car dealer who does his own commercials, I firmly believe,
is right here in the Atlanta area. His name is Charles Hardy, and he operates
out of Dallas.
I'm not sure how many car dealerships Charles Hardy must own, but if
it's got wheels, Charles Hardy sells it.
Charles Hardy says, "We luv you and we need you."
Charles Hardy says, " . . . And for goodness sakes, let's take care
of those precious chilluns."
Charles Hardy loves America. Charles Hardy is a family man. Charles
Hardy is a country boy who wouldn't slick you.
If you buy a car from Charles Hardy, he will be so appreciative, he'll
probably come over to your house once a month to wax it.
And one more thing. I have every right to say these things, because
I come from a long line of used car dealers.
Charles Hardy may be all that and he may do all that, but his commercials
are driving me crazier than Crazy Al.
There is only one way to stop these people and that is to make it unlawful
for them to clutter the airways with their nauseous hard sell.
And if they disobey, I'll tell you where to stick that hot exhaust pipe.
Right up their Isuzus. |