Computers Writing Letters
There ought to be a law against computers writing letters to people.
I get letters from computers that belong to politicans, television preachers
and others who are begging for my money.
Computers attempt to make you think you have received these letters
from a real person. They start out very chatty and they tell you how special
you are to be receiving such a letter.
They can't fool me. I know when a computer has written me a letter every
time because it usually fouls up my name.
"Dear Mr. Grozzard," a computer wrote to me recently.
I also know I'm not special because I am receiving a letter from a computer.
I just happen to have made a few mailing lists here and there, probably
because I ordered a set of Ginsu knives and a pocket fisherman off television.
2 car dealers offer gifts
Lee Southwell, a 34-year-old lawyer who lives in Peachtree Hills, feels
as I do about receiving letters from computers, especially after the two
that came to him recently from two Atlanta automobile dealerships.
The first was sent on behalf of Hub Ford. The letter said he was a very
special customer and if he would come down for a test drive, he would receive
a gift.
Later, he was mailed a computerized letter from Taber Pontiac. It said
if he just showed up on the lot with the letter he would receive a free
oil painting and if he just happened to buy a car while he was there, he
would receive four free oil paintings.
Lee Southwell didn't go to either place to test drive a car or to buy
one in order to get the prizes, however, and for a good reason.
He is legally blind.
"I was tempted to go," he said. "I was going both places with my dog
in his harness. I wanted to embarrass them."
Mr. Southwell has retinitis pigmentosa and has been legally blind for
10 years. He has never been able to drive. He walks with the help of a
black labrador.
Name off the mailing list
He was able to read the two letters from the auto dealerships by using
an electronic aid that magnifies objects a thousand times and projects
them onto a large television screen.
"I guess if I had a chip on my shoulder," he said, "I would really be
insulted by these letters. But they have reminded me of my problem with
mobility. The entire process is stupid and I don't guess there is anything
we can do about them, because you can't outlaw stupidity."
No, but you can't sit still and do nothing, either, so I called Hub
Ford and Taber Pontiac and told them about Mr. Southwell.
Both said the letters were mailed for them by outside concerns, but
they also said they would do their best to take Lee Southwell's name off
their list of potential customers.
It's a minor victory in the continuing struggle between man and computer,
but I'll take it. |